Nifty News: Louis Vuitton and Johnnie Walker dabble in Web3

Nifty News: Louis Vuitton and Johnnie Walker dabble in Web3


This week’s Nifty News sees the arrival of Louis Vuitton to the nonfungible token (NFT) gaming scene, Johnnie Walker’s entry into Web3 and Elon Musk’s apparent embrace of Bored Ape Yacht Club.

Louis Vuitton makes its mark in the NFT gaming scene

To commemorate Louis Vuitton’s bicentennial birthday in late 2021, the French luxury brand launched a NFT game called “Louis: The Game.” At the time of publication, the game has been dowloaded more than 2 million times on both Android and iOS devices. “Louis: The Game” follows its protagonist, Vivienne, as she overcomes challenges, collects candles and other collectibles. NFT artist Beeple designed 30 NFTs embedded within the game, which are up for winning. At the end of April, new levels were released and with it

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