Lacoste launches NFTs and DAO
Accessible luxury brand Lacoste has launched an NFT project named “Undw3” that includes a new decentralized autonomous organization (DAO) that will offer token holders voting power on certain products and business partnerships.
There are 11,212 NFTs in total — in a nod to the firm’s popular polo shirt L1212 — that were sold for a mint price of 0.08 Ether (ETH) or roughly $96 a pop yesterday.
The NFTs depict an animated alligator that pokes the top of its head out from underwater, and the collectibles appear to have had reasonable demand as the floor price on OpenSea has since more than doubled to 0.193 ETH ($233).
The company is yet to release the full details of its roadmap and the utility