The National Football League did not have a very good year in terms of television ratings. Though, you wouldn’t know that based on what they’re asking their broadcast partners to pay.
The NFL is asking their broadcast partners – NBC, Fox, CBS, ESPN (Disney) – to pay double what they have been paying for the right to broadcast NFL games.
However, Disney-owned ESPN is throwing sand in the NFL’s gears.
ESPN already pays $1.9 billion a year to broadcast Monday Night Football. That deal, however, expires in 2021. More importantly, for only one game a week, ESPN is already paying the NFL far more than the $1.1 billion Fox is paying the league and more than the $1 billion and $960 million paid by CBS and NBC respectively.
Given that arrangement, Disney executives are not at all enthralled with the idea of paying the league $3.8 billion per year. A