New South African Code Says Crypto Asset Ads Must Include Capital Loss Warning

New South African Code Says Crypto Asset Ads Must Include Capital Loss Warning


Crypto asset service providers in South Africa seeking to attract investors via advertisements must “expressly and clearly state that investing in crypto assets may result in the loss of capital.” Influencers working on behalf of crypto asset service providers must “not offer advice on trading or investing in crypto assets and may not promise benefits or returns.”

New Code the Result of Collaborative Effort Between ARB and Crypto Entities

According to the latest code of practice released by South Africa’s Advertising Regulatory Board (ARB), crypto-related advertisements must clearly warn the public that investing in digital assets “may result in the loss of capital.” Furthermore, ARB’s latest code states that the overall wording of such adverts should not contradict this warning.

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