Netflix’s ‘Clickbait’ Unfortunately Lives Up To Its Name

Netflix’s ‘Clickbait’ Unfortunately Lives Up To Its Name


Netflix’s latest original mystery series “Clickbait” had all the makings of an awesome show. A compelling mystery with a solid cast – led by the always-great Zoe Kazan – it is a realistic integration of social media and the Internet’s role in contemporary life.

The show should have been a noteworthy, memorable piece of television. Instead, “Clickbait” is a bland, forgettable mess, over-reliant on shock value rather than satisfying storytelling. Ultimately, the show lives up to its title: alluring and exciting at first but lacking any substance and ultimately not worth the time expended.

The show occurs in the aftermath of a mysterious kidnapping of upstanding family man Nick Brewer (Adrian Grenier). A YouTube video goes viral, depicting Brewer holding signs declaring that he abuses women and will die when the video hits 5 million views. As Nick’s family and an ambitious detective attempt to unravel the mystery behind his disappearance, secrets are revealed as it becomes clear that

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