Netflix To Fast Track Ad-Supported Content Amid Financial Losses: Report

Netflix To Fast Track Ad-Supported Content Amid Financial Losses: Report


Netflix might be speeding up the timeline on introducing an ad-supported option, according to a report obtained by The New York Times

The streaming giant has been making headlines over recent weeks for abysmal performance, which included a loss of 200,000 subscribers in the first quarter of 2022 and an expected 2 million more to follow in Q2. There are several factors contributing to this, including stiff competition from platforms such as Disney+, Warner Bros. Discovery, Paramount Global, NBCUniversal, and Apple TV+.

Many of these competitors offer cheaper streaming options that earn revenue through ads. Netflix co-CEO Reed Hastings told investors that Netflix would be introducing a similar offering “over the next year or two,” but now an internal memo appears to indicate that the change could

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