The National Basketball Association’s 2021 finals have been a ratings disaster, and Game 5 is no different, with numbers down 49 percent over the 2019 season.
Game 5 rolled in at less than 10 million viewers earning only 9.6 million fans, according to SportsMediaWatch.
Granted, the game improved seven percent over the dismal 2020 coronavirus year, but it was a huge loser compared to 2019, the last “normal” NBA season. In 2019, for instance, Game 5 between the Warriors and Raptors earned 18.4 million viewers.
NBA Finals slips back under 10M mark on a Saturday night
— Up just 7% from last year’s Game 5 (top game in the “bubble”)
— Down big 49% from Game 5 in ’19 (Durant return/Achilles)
— Still among ten most-watched (non-football) sportscasts since 2019https://t.co/33Uy1hH1FC
— Sports Media Watch (@paulsen_smw) July 20, 2021
So far, the 2021 NBA finals are off by millions of viewers