My Pillow founder Mike Lindell says he has lost $65 million in revenue this year because of mass boycotts over his ongoing claims that the presidential election was stolen.
The 59-year-old CEO revealed the devastating cost to his business — even as he scoffed at claims made in a $1.3 billion lawsuit that his alleged “big lie” over election fraud was “because the lie sells pillows.”
“I lost 20 retailers, and it’s cost me $65 million this year that I won’t get back, OK?” Lindell told Insider. “There’s your story. Print it right. Don’t try and twist this,” he told the outlet.
Lindell is the latest to be sued by Dominion Voting Systems for accusing the company of “stealing millions of votes” and rigging the 2020 presidential election.
The lawsuit, filed Monday and seeking $1.3 billion for defamation, claims that he “exploited another chance to boost sales” after hitting the jackpot with Donald Trump’s endorsement for My Pillow.