The MTV Entertainment Group is teaming up with social justice groups, from Color of Change to GLAAD, to launch a “diversity, equity, and inclusion” (DE&I) orientation initiative that will construct new “baseline cultural norms” across Viacom CBS’ brands.
The employee-led initiative — which is being branded “Culture Code” — is in partnership with social justice groups such as The Museum of Tolerance, Anti-Defamation League, The Jed Foundation, MPAC, RAINN, RespectAbility and Storyline Partners, according to a report by Deadline.
As the entertainment industry continues to shift it’s programming to include more LGBTQ characters, MTV will work with social justice groups to “construct a communal set of values, understanding and baseline cultural norms to create a more inclusive and welcoming creative community.”
The initiative will also expand beyond employees to include Viacom CBS’ MTV Entertainment Group projects, production companies and talent. The MTV Entertainment Group plans to pilot internal training by the end of 2020.