On June 1, Major League Baseball (MLB) reporter David Adler announced the MLB organization established a long-term deal with the digital collectible company Candy Digital. The oldest American professional baseball organization is stepping into the non-fungible token (NFT) collectibles world and will start by launching a Lou Gehrig NFT.
MLB’s First NFT Will Feature ‘The Iron Horse’ Lou Gehrig
MLB, the professional baseball organization launched in the U.S. in 1903, has announced a long-term NFT deal with the Galaxy Digital-backed firm Candy Digital. The agreement with digital collectible company Candy Digital was revealed on Tuesday by MLB reporter David Adler. In a little over a month on July 4th weekend, MLB will launch the first NFT featuring the New York Yankees’ first baseman Lou Gehrig.
“The first NFT from MLB and Candy is a 1-of-1 NFT of Gehrig’s iconic ‘Luckiest Man’ speech that the Yankees legend delivered on July 4, 1939, at Yankee Stadium, after being diagnosed with ALS,”