The crypto industry is no stranger to strategic partnerships, and to the string of previous alliances, we can now add a new trifecta. In this instance, the accord has been struck by blockchain rewards integration platform MiL.k, South Korea’s largest online travel agency Yanolja, and long-established crypto exchange Bithumb.
As part of the new business and marketing partnership, each company will pool resources and share infrastructure to promote their respective services. MiL.k and Yanolja already have a degree of familiarity: since April, Yanolja members have been able to connect the Yanolja app to the MiL.k app, enabling them to earn rewards and participate in MiL.k promotions.
While the existing audience of MiL.k and Bithumb is mostly crypto natives, Yanolja has many non-crypto clients which its partners will hope to onboard. Last year, the booking platform achieved a valuation of $1 billion and has had a banner 2020, with revenue growth of over 70% for the fifth consecutive year.