First lady Melania Trump’s new documentary is set to outpace projections and open to the best weekend for any documentary in over a decade.
The eponymously titled Melania was expected to open to around $5 million across 1,778 screens, according to the Hollywood Reporter. However, the film is doing better than expected with a gross of around $8 million despite negative reception from film critics.
The film’s audience is primarily women and older viewers; 72% of the film’s audience on Friday comprised of women over the age of 55, and 78% of all viewers were older than 55.
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President Donald Trump and first lady Melania Trump arrive for the premiere of her movie “Melania” at The
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