McDonald’s is cutting prices on its combo meals after growing criticism that its food has become too expensive.
The move comes just weeks after the company’s CEO admitted the chain needed to make a change when it comes to customer perception of value, CNN reported.
The chain and its U.S. franchisees agreed to price eight popular combo meals at 15 percent less than the total cost of buying the items separately.
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The discounts will take effect next month, and the corporation will subsidize franchisees who sell items at a loss.
McDonald’s declined to comment, according to CNN.
The Wall Street Journal first reported the news.
“Customers are telling us they need more of the everyday value and affordability that defines the McDonald’s brand,” a company
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