Mass adoption looms as South America's second-largest company accepts crypto payments

Mass adoption looms as South America's second-largest company accepts crypto payments


On April 28, MercadoLibre (MELI), the largest Latin American online marketplace, launched a real estate section dedicated to cryptocurrencies. Although the company does not settle property transactions directly, it legitimizes the category as a payment system. 

The $81 billion retailer is the second largest company in South America and is present in 18 countries, including its three largest markets, Brazil, Argentina, and Mexico.

The group also owns Mercado Pago, a digital payments system for online and offline transactions, along with Mercado Envios, a logistics platform that provides fulfillment, warehousing, and shipping services.

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The current offers include houses, condos, vacant lots, land and commercial real estate located in Buenos Aires, Santa Fe, and Cordoba.

A new use-case for cryptocurrency in South America

Although this might seem like a niche market, over 300 real estate agents took part in Mercado Libre’s webinar explaining the basic mechanics of cryptocurrencies and their potential impact on the sector. The news might have had a reduced impact as less

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