Mario Is Woke: Nintendo Job Listing Emphasizes 'Culturalization' and 'DEI Awareness'

Mario Is Woke: Nintendo Job Listing Emphasizes ‘Culturalization’ and ‘DEI Awareness’


Nintendo of America has highlighted the importance of “culturalization” and DEI awareness in a job listing for a localization production specialist  position based in Redmond, Washington.

That Park Place reports that the job description, posted on Nintendo of America’s career page, outlines various responsibilities for the role, with a notable emphasis on the candidate’s “awareness of culturalization- and DE&I related topics.” This requirement is listed as one of the 18 bullet points under the localization duties section of the position.

Localization in video games is the process of taking games typically published in Japanese and translating it into English for a western audience. It has become a hot topic of debate as progressive leftist localizers often change the original game’s text to suit

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