Local philanthropists Greg and Jodi Perlman gave checks and gift cards on Tuesday to hundreds of families displaced by the Palisades Fire and struggling with expenses, with help from the Change Reaction platform and GoFundMe.
The Perlmans, who made their fortune in real estate, have long been recognized for their charitable work in Los Angeles. In 2021, they were the subject of a profile in the Los Angeles Jewish Journal titled, “Meet the Couple Giving Away their Fortune to Uplift the City of Angels.” The family’s strategy is to avoid donating to large organizations — with costly overhead — and rather to give funds directly to individuals in need, via the Change Reaction platform.
For victims of the Palisades fire, the Perlmans donated checks
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