LEGO to Remove 'Harmful' Gender Stereotypes Because Boys Don't Play With Girls' Toys

LEGO to Remove 'Harmful' Gender Stereotypes Because Boys Don't Play With Girls' Toys


Danish toy giant LEGO has announced that it will endeavour to remove “harmful” gender stereotypes from its line because boys are reluctant to play with toys marketed towards girls.

Lego, one of the largest toy companies in the world, announced on the United Nations’ ‘Day of the Girl’ that it would seek to make gender-neutral toys in order “to ensure LEGO products and marketing are accessible to all and free of gender bias and harmful stereotypes.”

Research commissioned by the Danish toymaker carried out by the Geena Davis Institute on Gender in the Media found that 71 per cent of boys prefer not to play with girl toys as they would expect to be made fun of by other children or adults. Girls, on

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