Lego Declares An End To ‘Gender Bias And Harmful Stereotypes,’ Strips ‘Boys,’ ‘Girls’ Labels From Its Products

Lego Declares An End To ‘Gender Bias And Harmful Stereotypes,’ Strips ‘Boys,’ ‘Girls’ Labels From Its Products


Lego Group is committed to removing “gender bias and harmful stereotypes” from its toys, the company announced in a statement Monday.

Lego cited a study by the Geena Davis Institute on Gender in Media, a non-profit pushing for “gender balance” in entertainment and media, showing that the majority of children “believe that some activities are just meant for girls, while others are meant for boys.” Lego is “calling on parents and children to champion inclusive play” to change the perception of children, the toy company said in a statement. The statement said in part:

Ensuring more inclusive play and raising the debate around gender norms is critical, not just for girls but for any child. The LEGO Group knows that boys are also battling prejudice when it

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