US-based digital asset exchange Kraken and other crypto firms reportedly decided not to buy advertising space for the biggest marketing event of the year.
Fox Business reports that most major crypto companies decided not to run commercials during the San Francisco 49ers and the Kansas City Chiefs match at the Super Bowl LVIII event on Sunday.
Kraken chief marketing officer Mayur Gupta says the Super Bowl may not be the best avenue to reach the next generation of crypto users.
“The Super Bowl is a very US-centric event, and the next wave of crypto users will come from all around the world, not just the United States.
If the last wave of crypto marketing was all about hype and FOMO (fear of missing out), this