The company, best known for brands such as Heinz, Oscar Mayer, and JELL-O, said it would invest $3 billion into its factories, generating 3,500 new construction jobs. The result will be the largest upgrade in over a decade.
The decision follows President Donald Trump‘s announcement of “Liberation Day” tariffs. Kraft-Heinz North American President Pedro Navio revealed that these tariffs played a role in his decision to upgrade the factories, which he argued would also allow new products to be created faster.
“It goes beyond just efficiencies or dealing with the current tariff challenges,” Navio told Reuters.
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Containers of Heinz ketchup on the shelf of a market, in Barre, Vermont, March 2, 2011. (AP Photo/Toby Talbot, File)
The challenges include coffee imports, where the Maxwell House
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