Model Kendall Jenner is under scrutiny for launching her own tequila brand — 818 Tequila — on Tuesday. Social media users deem the move as cultural appropriation.
“[F]or almost 4 years i’ve been on a journey to create the best tasting tequila,” announced Jenner on Instagram Wednesday.
The model said she believes she finally has the right tequila after “dozens of blind taste tests” and anonymously entering into world tasting competitions and winning.
“[T]his is all we’ve been drinking for the last year and [I] can’t wait for everyone else to get their hands on this to enjoy it as much as we do!” Jenner added.
Some commenters criticized Jenner for cultural appropriation, given that the tequila is made in Jalisco, Mexico.
“How do you go 4 years thinking that this is appropriate? Stay in your own lane. This is wack AF,” an Instagram user said on Jenner’s post.