Actor John Boyega, who played Finn in the Disney “Star Wars” franchise, quit his role as global ambassador for the perfume brand Jo Malone after the company hired a Chinese actor for the Chinese campaign.
In a Twitter announcement posted on Tuesday, Boyega said that he helped create the ad campaign for Jo Malone before the company decided to use a Chinese actor for marketing in China.
“I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign,” he began.
“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” he continued. “The film celebrated my personal story– showcasing my hometown, including my friends