President Joe Biden cited mixed-race couples in advertising as evidence that Americans were growing less racist as a society in a speech on Tuesday.
The president spoke about race at a speech in Tulsa, Oklahoma, to mark the 100th anniversary of the 1921 Greenwood race riots.
Biden cited his hope in future generations who, he said, were the “best-educated” and “least prejudiced” on issues of race.
“Those of you were over 50 how often did you ever see advertisements on television with black and white couples?” Biden asked. “Not a joke.”
Biden claimed that if you watched television for two hours, you would see two to three out of five advertisements representing mixed-race couples.
“That’s not by accident,” he said. “They’re selling soap, man. Not a joke.”
Biden cited the late pollster Patrick Cadell, who once said that watching advertising could help anyone understand the current state