College athletics has become a booming business for athletes in the name, image, and likeness (NIL) era, and former NFL great JJ Watt wants to see the NCAA change its tune.
In a message posted to X on Monday, the former Texan and current CBS NFL analyst said that the NCAA should end its “student first, athlete second charade.”
“At some point, the NCAA needs to drop the ‘student first, athlete second’ charade,” the former Wisconsin Badgers star wrote. “Billions of dollars, NIL, transfer portal (free agency), traveling cross-country for midweek games…
“Education is not the main focus. Admit it and call it what it is. A business. Run it as such.”
After an X user responded to Watt, saying that his
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