Jeep Urged to Change ‘Offensive’ Decades-Old Vehicle Name

Jeep Urged to Change ‘Offensive’ Decades-Old Vehicle Name

The chief of the Cherokee Nation in Oklahoma is demanding that Jeep drop the name of the tribe from its popular Cherokee line of sports utility vehicles.

In a statement to Car and Driver, Cherokee Nation Principal Chief Chuck Hoskin, Jr. said Jeep should “honor” the Cherokee people by learning about the tribe’s history and should no longer use the name of the Tahlequah, Oklahoma-based tribe and its people on its vehicles.

“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Hoskin, a Democrat who won a contentious 2019 tribal election, told the outlet.

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“The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness,” the chief added.


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