Jaguar Makes Major Marketing Pivot After Woke Ad Disaster

British car manufacturer Jaguar made waves a year and a half ago with an extremely controversial — and extremely woke — new marketing campaign.

That campaign centered on a viral advertisement that included unsettling, gender-ambiguous models, as well as exactly zero cars.

But Jaguar now appears to be pivoting back toward a much more sane approach to advertising its luxury vehicles.

A new series of commercials released on March 16 recalls classic models while also pointing toward the future.

One invokes the E-Type, which was introduced in 1961.

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“A copy of nothing,” the commercial’s narrator says as admirers stand around a levitating E-Type. “That’s the Jaguar way.”

“Original then. Original now,” the commercial’s description added.

Another features the XKSS and the KJS, drawing a connection from those models to the forthcoming Type 00 — a concept car with a drastically different design.

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“Our spirit of reinvention