Italy Launches Campaign to Prioritize ‘Muslim-Friendly’ Tourism

Italy Launches Campaign to Prioritize ‘Muslim-Friendly’ Tourism


ROME — Italy has set its sights on Muslim tourism in its bid to reignite flagging travel, launching an ambitious “Italy Muslim Friendly” project to lure more followers of Islam into the Bel Paese.

“Italy Muslim Friendly is an innovative project for Muslim Tourism that includes a large network of companies operating in this sector and this tourist industry,” declares the official website for the campaign. “Associations and companies with Muslim inclination will support this project.”

On August 24, the governor of Italy’s southern region of Puglia, Michele Emiliano, announced that he would be prioritizing Muslim tourism, taking pains to accommodate the special requirements and needs that Muslims present.

The Puglia region has drafted a budget of 90 thousand euros for the project, to be used between October 1 and November 18, 2020. The plan will take into account “the particular needs of Muslim tourists, who, according to recent research

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