Another major soccer club is entering the cryptocurrency industry by tapping a partnership with a cryptocurrency exchange.
SS Lazio, an Italian professional sports club, signed a multi-year deal with crypto trading platform StormGain.
Announcing the news on Sept. 16, StormGain said that it is now the “official crypto trading partner” of SS Lazio. According to the firm, the newly announced deal will enable StormGain and Lazio to boost fan engagement through unique giveaways like exclusive VIP suite hospitality at Lazio home matches.
As part of the initiative, StormGain will be providing access to private tours and events at the Stadio Olimpico — the main and largest sports facility of Rome, which is the home stadium of Associazione Sportiva Roma and Lazio.
While the announcement provides little information on how exactly crypto is expected to be used within the partnership, StormGain CEO Alex Althausen hinted that it is a big part of the collaboration:
“Through this sponsorship, we’re thrilled to