Investment app Betterment still not ready to offer crypto services, says CEO

Investment app Betterment still not ready to offer crypto services, says CEO


Betterment, a major financial advisory company providing robo-advising and cash management services, has not yet decided whether it will introduce cryptocurrencies to its platform.

Betterment is still researching a potential expansion of its services to inclue digital assets like Bitcoin (BTC), CEO Sarah Levy said.

“We’re believers that if we can provide the right kind of context and advice, that it’s OK to participate in some of these newer asset classes,” Levy said in a Tuesday interview at Bloomberg’s Wealth Summit. “I’d like us to find a way to responsibly offer crypto, but I can’t say that we’re there yet. I think we’re still in kind of a watch-and-learn mode,” she added.

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Founded back in 2008, Betterment is a popular platform in the United States, helping clients to invest in a globally diversified portfolio of stocks and bonds, allocated to an “appropriate level of risk” for a given timeline. 

In April, the company announced record-breaking growth in the first quarter of 2021, adding

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