To celebrate the holiday season in India, cryptocurrency exchanges are looking to lure retail traders by launching aggressive marketing campaigns and giving away crypto.
For this year’s Hindu holiday season, which kicked off on Sept. 10, crypto exchanges are encouraging citizens to choose Bitcoin as a gift instead of their traditional choice this time of year – gold.
Sathvik Vishwanath, the co-founder of the popular crypto exchange Unocoin, told the Economic Times that if approached right, “Bitcoin and gift vouchers can be an interesting option for users to consider as more awareness activity is expected across the industry.”
The exchange has linked up with e-commerce websites to enable customers to purchase prepaid gift-vouchers vouchers for online shopping using Bitcoin.
Rival exchange, WazirX, which has a number of product launches scheduled for this month, is also targeting crypto gift-giving amid the holiday season
“Crypto gifting is a part of our product roadmap,” stated Rajagopal Menon, vice president of marketing at the exchange. WazirX grew