I can’t prove it, but I’m pretty sure dyslexic dudes named Ned are statistically more likely to self-harm when they drive by a “Dead End” sign every day. (Subliminal advertising, you know.) So, if your name is Ned, buy your next home carefully.
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Actually, it’s more myth than fact: Despite its popularity as a pop-culture concept, most studies on subliminal advertising are underwhelming. It doesn’t seem to ring registers or increase sales.
Yet we stubbornly believe in it.
That’s because the concept makes sense, even if the actual stats don’t reflect it. We know how we make decisions: It’s not always cut and dry, but a hodgepodge mix of facts, emotions, impulses, and desires. Sometimes, our emotions matter most; other times we’re highly analytical.
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