Byte, a social media app released in January, might swallow up a good chunk of TikTok’s 800 million users as President Trump threatens to ban the China-based tech.
On July 9, just two days after the feds first mentioned taking action against TikTok over concerns China was using it to data-gather and spy on Americans, 622,000 web rats fled the sinking app and downloaded Byte, according to data from Sensor Tower, a website that tracks app data.
Unlike TikTok, Byte is American-made. It was created by Dom Hofmann, the co-founder of Vine, another wildly popular app that was acquired by Twitter in 2012 but shuttered in October 2017. That’s when Hofmann began working on Byte.
Confusingly, TikTok is owned by a Chinese company called ByteDance, which has no relation to its similarly-named US competitor.
While many TikTok users are in a panic over possibly losing their beloved app, some are taking the transition to Byte in stride.