Tessica Brown’s sticky saga has been a branding bonanza for Gorilla Glue — whose sales have reportedly skyrocketed.
The industrial-strength adhesive’s Amazon search volume jumped by a whopping 4,378 percent and its best seller rank spiked by 129 percent, Ad Age reported, citing the e-commerce analytics site Profitero.
Google searches for the glue company also jumped 50-fold in February from a month earlier, according to the magazine, which noted that the data translate to a significant boost in sales.
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Amid all the free publicity, Gorilla Glue — which has expressed its empathy for Brown, who got the powerful gunk removed pro bono by a Beverly Hills plastic surgeon — has spent almost nothing on ads, Ad Age reported.
The brand shelled out just $411 on TV in the first half of February, according to iSpot, while Pathmatics showed no digital spending by the company during the month, the mag reported.
The brand has noted that its product isn’t indicated