Online tech giant Google is lifting a nearly three-year-old ban on advertisements for crypto-related products.
Google has updated its support page, announcing a new policy on how it will handle advertising for cryptocurrency exchanges and wallets in the United States.
“Beginning August 3, advertisers offering cryptocurrency exchanges and wallets targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google.”
With the application opening in July, crypto companies can get certified if they comply with Google’s legal requirements and are registered with FinCEN as a money services business and with at least one state as a money transmitter or a federal or state-chartered bank entity.
In addition to setting new guidelines, Google also revoked all certifications that were awarded prior to the policy update.
“All prior Cryptocurrency Exchange certifications will be revoked on August 3, 2021. Advertisers must request new Cryptocurrency Exchanges and Wallets certification with Google when