Big Tech giant Google has been fined an unprecedented $268 million in France for abusing its substantial power in the world of online advertising. The Silicon Valley corporation has promised to make changes to its business structure in response.
In a statement, France’s Competition Authority accused Google of abusing its “dominant position,” and giving “preferential treatment” to its own Ad platform.
“France’s competition watchdog said Google has been promoting its own online advertising services to the detriment of rivals,” reported the BBC, adding that the watchdog had “found that Google’s ad management platform for large publishers, Google Ad Manager, favored the company’s own online ad marketplace, Google AdX.”
“The decision to sanction Google is of particular significance because it’s the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies,” said Isabelle de Silva, chief of France’s Competition Authority, Autorité de la concurrence.
“These very serious practices have penalized competition in the emerging online