Tech giant Google is facing a full-scale E.U. antitrust investigation over its recent $2.1 billion bid for fitness tracker maker Fitbit.
CNBC reports that tech giant Google is facing a full-scale EU antitrust investigation this week over its $2.1 billion bid to purchase the fitness tracker maker Fitbit. Google offered not to use Fitbit’s health data to help it target ads in an attempt to address antitrust concerns from E.U. officials, however, the launch of a full-scale investigation implies that this is not sufficient.
The deal was announced last November and would see Google compete with Apple and Samsung in the fitness-tracking and smart-watch market. The European Commission will launch the probe following the end of its preliminary review on August 4 and is expected to make use of the four-month-long investigation to dive deep into the use of data in healthcare, according to an individual with knowledge of the