Search engine turned tech behemoth Google is adjusting it’s advertisement policy around cryptocurrency wallet and exchange services, according to a web announcement from the company today. Changes are set to take effect in August. Let’s take a look at the brass tax around the new policy, and how it differs from Google’s stance over the past few years:
The Google Policy: What’s Changing?
Effective August 3rd, crypto exchanges and wallets targeting U.S. consumers “may advertise those products and services when they meet the following requirements and are certified by Google”, according to the published statement. The adjustment is part of Google’s broader Financial products and services policy.
The aforementioned requirements in the initial report include registration with both “FinCEN as a Money Services Business and with at least one state as a money transmitter” or “a federal or state chartered bank entity”. Previous Cryptocurrency Exchange certificates that were issued will be revoked, and crypto wallet and exchange firms must