According to data collected by Brad Michelson, a senior marketing manager at major trading and investment platform eToro, monthly global volume for Bitcoin searches in December 2017 bull run was lower than in November 2020.
Citing data from SEO data provider SEMrush, Michelson said that Bitcoin-related global monthly search volumes in November 2020 accounted for 8.9 million. This is 356% more than BTC search volumes recorded back in December 2017, which amounted to 2.5 million, according to Michelson’s data.
Michelson pointed out a huge discrepancy between SEMrush’s data and Google Trends, a popular tool for analyzing the popularity of top search queries in Google:
“An interesting thing that Google Trends data hasn’t shown is that the monthly global volume for Bitcoin in Dec. 2017 was actually lower than what we’re seeing in Nov 2020.”
Indeed, according to data from Google Trends, Bitcoin’s to-date search volumes are far from the all-time highs recorded in December 2017, when Bitcoin