Zoë Roth, who became a popular meme known as “Disaster Girl” has reportedly made almost $500,000 from an NFT auction of the meme.
The New York Times reports that while Zoë Roth may not have widespread name recognition, she just made $500,000 from a photograph of her taken when she was a child. In 2005, when Roth was four years old, her family went to see a controlled house fire in Mebane, North Carolina, where firefighters had intentionally set fire to a house as part of a training exercise.
Neighbors gathered to watch and firefighters even allowed children to take turns holding the hose. Roth says that she remembers watching the house go up in flames when her father, an amateur photographer, asked her to smile for a photo. Looking sideways at the camera with a knowing smirk as the flames engulfed the house behind her, the “Disaster Girl” meme