Last week, at the urging of President Biden, Major League Baseball announced it had moved the All-Star Game out of Atlanta in protest of Georgia’s voting-reform legislation. The divisive decision will cost the predominantly black city is estimated at $100 million. Coca-Cola and Delta Airlines, two corporations that had previously expressed support for this legislation, reversed course and announced their opposition. United Airlines is the latest convert to the cause.
On the surface, the actions by these organizations are difficult to understand given the large number of prospective customers that are likely to take issue with their policy positions. More than 74 million voters supported the non-woke candidate, Donald Trump in the 2020 presidential election. As such, no profit-maximizing business could realistically risk alienating such a large group of customers. To understand the actions of these corporations, it is necessary to recognize that actions no profit-maximizing business could take when acting alone may be sustainable as part of a