Health and Human Services Secretary Robert F. Kennedy Jr. keeps racking up the wins in his campaign to help President Donald Trump make America a healthier nation, particularly on the dietary front.
His latest victory — and American consumers’ by extension — was secured at General Mills, the American ultra-processed food giant with cereal brands that include Cheerios, Chex, Cocoa Puffs, Lucky Charms, and Wheaties.
General Mills announced plans on Tuesday to remove artificial colors from all of its U.S. cereals and all K-12 school foods by next summer. The company indicated that it also intends to remove all fake coloring from its full lineup of American-facing products by the end of 2027.
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How it started
In April, the U.S. Department of Health and Human Services and the Food
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