MADRID — At Madrid’s new restaurant Pecados, the main attraction is not so much its fusion food as the young Ukrainian-born chef running it — a “Gen Z” social media star who shot to fame teaching recipes during the COVID pandemic.
Elias Dosunmu, 27, boasts 9.6 million followers on TikTok, nearly 5 million on YouTube and 2 million on Instagram, making him — in his words — “Spain’s most followed gastronomy profile.”
Elias Dosunmu, 27, working in his restaurant Pecados in Madrid on Jan. 24, 2025. REUTERS/Juan Medina Dosunmu has 9.5 followers on TikTok. REUTERS/Juan Medina
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Dosunmu’s rise exemplifies a new path to culinary stardom in the digital age.
Where once chefs attained fame through Michelin stars, content creators and food influencers can bypass elite
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