California Gov. Gavin Newsom (D) signed a host of bills into law on Friday, including AB 1084, which requires “gender neutral retail departments” in toy stores, so that shoppers will not be encouraged some toys for girls and others for boys.
The bill, authored by Assemblymember Evan Low (D-Campbell), declares that differences in products that are marketed to girls or boys are “unjustified,” and that it is “inappropriate” to imply they should be used by one gender instead of another.
As such, the bill provides:
(a) A retail department store that offers childcare items or toys for sale shall maintain a gender neutral section or area, to be labeled at the discretion of the retailer, in