The Federal Trade Commission plans to crack down on businesses’ use of fake reviews and misleading information online to promote its products, the agency announced on Wednesday.
The FTC announced that it has put more than 700 major corporations and smaller businesses on formal notice for the malpractice, threatening them with thousands of dollars in fines, up to $43,792 per violation.
“The rise of social media has blurred the line between authentic content and advertising, leading to an explosion in deceptive endorsements across the marketplace,” The FTC said in a statement on Wednesday.
“Fake online reviews and other deceptive endorsements often tout products throughout the online world. Consequently, the FTC is now using its Penalty Offense Authority to remind advertisers of the