Previously, the bill restricted influencer marketing to only licensed crypto firms, of which there are currently none in France.
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French lawmakers have agreed to tone down the restrictions on a bill first proposed in March that would have severely restricted locally-registered cryptocurrency companies from using influencer marketing.
An earlier draft of the bill allowed only licensed crypto companies to engage in influencer marketing. However, while crypto companies are currently required to register with the regulator, none are currently licensed in France nor are they legally required to do so.
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On May 25, the French Senate said it reached a unanimous agreement on a bill that aims to regulate promotions by influencers for a wide variety of industries.
The revised bill
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