Chipotle Mexican Grill says it is giving away bitcoin and free burritos to celebrate National Burrito Day. The company has created a game where each participant will have 10 tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in bitcoin.
Free Burritos and Bitcoin Giveaway
Chipotle Mexican Grill (NYSE: CMG) announced Tuesday that “it will give away $100,000 in free burritos and $100,000 in bitcoin to celebrate National Burrito Day on April 1.” According to QSR Magazine’s annual ranking of fast-food chains in the U.S., Chipotle is the 11th largest chain based on sales.
In collaboration with Coil founder Stephan Thomas, Chipotle is launching an interactive game on National Burrito Day called “Burritos or Bitcoin.” The game will go live on April 1 at 9:00 A.M. PT and will end at 6:00 P.M. PT on the same day. Chipotle says:
This occasion makes Chipotle the first U.S. restaurant brand