MacCallum’s “The Story” had long been the #1 cable news show in the 7 p.m. time slot, until Newsmax TV’s “Greg Kelly Reports” began a ratings surge in recent months.
With Kelly pulling an average of 800,000-plus viewers per minute each night, MacCallum had fallen to third place behind CNN and MSNBC.
Fox's The Story with Martha MacCallum, which just got moved to 3 pm, only drew 1.741 mill viewers and 308K in the demo on Friday.
In comparison, MSNBC's The ReidOut totaled 3.369 mill and 706K in demo and CNN Erin Burnett nabbed 4.221 mill & 1.296 mill in demo.
— Justin Baragona (@justinbaragona) January 11, 2021
In December “Greg Kelly Reports” beat MacCallum in a key demo, a news story broken by CNN.
Newsmax has consistently taken one-third to