Virtue signaling: “The sharing of one’s point of view on a social or political issue, often on social media, in order to garner praise or acknowledgment of one’s righteousness from others.”
As James Bartholomew of The Spectator observed six years ago, elites tend to assume this condescending tone toward those who are perceived as lessers.
Along with the viral spread of COVID-19 has come the viral spread of virtue signaling. As it turns out, the most infectious vector for such spread is the celebrity “Public Service Announcement.”
Suffer with us through four such examples.
“Just Wear A Mask”
Last summer, Gov. Andrew Cuomo (D-NY) achieved the impossible: making Paul Rudd of “Ant-Man” unlikeable.
“Yo, what up, dudes?” starts a skateboard-carrying, baseball-cap-and-hoodie-clad Rudd in his advertisement for the State of New York.
“Apparently, a lot of COVID is transmitted by us millennials. No cap,” the 51-year-old said. “So Cuoms asked me, he’s like, ‘Paul, you gotta help! What are you, like 26?’ And I didn’t correct him.”