Ford announces employee pricing for consumers following reciprocal tariffs

Ford Motor Company unveiled a new campaign Thursday offering employee pricing to all U.S. customers on almost every Ford and Lincoln model.

The ‘From America, For America’ campaign comes as the auto industry faces 25% tariffs on foreign imports. Ford’s Chief Policy Director Steve Croley assured that since the majority of its vehicles sold in the U.S. are also made here, their vehicles won’t see a tariff. However, they will still face tariffs when it comes to foreign auto components down the road, but this latest initiative could save customers as much as $4,000 in the meantime. This promotion will last until June 2 or until the existing inventory runs out.

“What it means is you get the employee price. Look, I’m an employee. That’s a

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