Spike Lee’s new ad dubbed “The Currency of Currency” launched online today, and the two-minute spot depicts crypto as new money for a diverse world.
The 64-year-old Oscar winning filmmaker directed and starred in the commercial for crypto ATM provider Coin Cloud, and in the ad, he explores themes such as racial and financial inequality, diversity, and inclusivity.
“Old money, as rich as it looks, is flat out broke,” Lee says, adding “they call it green, but it’s only white” as he cites the lack of diversity in people depicted on U.S. dollar bills and coins. While the ad spot had previously been touted as being a “Bitcoin” commercial, BTC isn’t mentioned by name at all in the ad. Instead the concept of crypto in general is referred to as “new money.”
The ad does have a loose reference to Bitcoin via a Coin Cloud ATM that contains the BTC logo, however the firm’s ATMs support more than 30 digital